When I, André Mundell, started building my business and websites 20 years ago, I struggled to find marketing professionals who could effectively promote my work. My sites featured no flashy photos and relied solely on text. Despite following expert advice, their recommendations never delivered results. When I shared this and decided to try a different approach, all the data I had paid to have promoted simply vanished.
This experience led to a five-year case study involving 3,275 participants. We asked questions, compiled and assessed the responses, and narrowed the group to 364 individuals for more targeted research. From this refined group, 70 were selected for in-depth analysis to understand how people interact with websites, what they value, how they find content, and what triggers hesitation or doubt.
